Born-again Backpack

Every year at IFFR we use several banners to dress the city up for the festival. The banners for the last edition featured our colourful, vibrant, campaign – full of tigers that took over the city.

When the festival was over and we had to take them down, we just couldn’t bring ourselves to throw them away. Instead, we decided to give them a new life and turn them into fresh and cool bags in three styles: fanny packs, totebags and backpacks.

Each bag is unique and made from its own piece of banner, featuring different designs and colours. Therefore the bags on sale feature various designs sourced from banners, and the displayed photo is solely indicative of the range available.